45 Best Logo Fonts and How to Choose the Right One

Selecting the right font is a crucial element in logo design. Changing the font in your logo can completely transform the mood and message of your brand. Fonts have the power to influence your customers’ thoughts and emotions!

“Type is a visual voice. Without even reading, it communicates a message.”– Laura Worthington, Typeface Designer

Imagine the feeling of nostalgia…

This article from kreatifme.com will guide you through a deep understanding of logo fonts. From font types and tips for choosing the right logo font to the best font examples, everything will be covered here.

What Will Be Covered?

• The main types of logo fonts
• How to combine logo fonts
• Tips for selecting the perfect logo font
• Recommendations for the best fonts for iconic branding
• Classic and modern fonts
• Contemporary and innovative fonts

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The 4 Main Types of Logo Fonts

In general, there are four main types of fonts you can choose from. Each type has unique characteristics that can represent your brand’s personality. Here’s a breakdown:

1. Serif

Serif fonts are a classic and timeless choice. These fonts convey a sense of tradition and elegance, making them ideal for brands that want to highlight heritage and permanence.

Famous examples: Rolex, Prada, and Mercedes-Benz. Interestingly, modern brands like Hu-Ha and Lick Paint have also embraced the charm of serif fonts.

2. Sans Serif

Sans serif fonts are minimalistic and straightforward.

This font style is commonly used by digital brands due to its readability on screens.
Famous examples: Google, Netflix, and Meta (formerly Facebook). Additionally, smaller brands like Cove Soda and Beis have adopted sans serif fonts to reflect their distinct personalities.

3. Script atau Kursive

Script fonts, often referred to as cursive fonts, exude elegance, femininity, and formality. Business names using script fonts are best kept short to maintain readability.

There are two main types of script fonts: formal and casual.

• Formal Script: Intricate and artistic, seen in logos like Cadillac and Cartier.
• Casual Script: More like handwriting, as used by Ray-Ban.
• Blending Both: Allbirds is a perfect example of combining these elements effectively.

4. Display or Decorative Fonts

Display or decorative fonts offer a wide range of unique variations. These fonts are often custom-designed to suit a brand’s identity.

Examples:

• Disney: The iconic “Waltograph” font is inspired by Walt Disney’s signature, perfectly capturing the brand’s magical essence.
• LEGO: With a font resembling hand-drawn designs, LEGO reflects a playful and creative brand identity.

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Key Tips for Choosing Logo Fonts

“Use a striking font if the rest of the design is simple. Make the font the standout element to convey a specific message.”
– Jason Van Tassel, Owner of MouthMedia

Want to dive deeper into font styles? Explore our guide to choosing the right typeface for your brand!

How Many Fonts Should Be Used in a Logo?

Stick to a maximum of two font types in your logo:

• Primary Font: For the business name or monogram.
• Secondary Font: For the slogan or tagline.

Using more than two fonts can clutter the design. A well-crafted logo emphasizes simplicity and carefully chosen elements.

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How to Combine Logo Fonts

Here are some font combinations to consider:

• Serif Logo Font + Sans-Serif Slogan
• Handwritten or Script Font + Sans-Serif Slogan
• Modern Logo Font + Slab-Serif Slogan
• Funky Logo Font + Sans-Serif Slogan

Experiment with these combinations to see how they enhance your logo design!

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Tips for Choosing the Perfect Logo Font

“Great typography enhances understanding and enriches how we perceive a brand.”
– Eddie Opara, Partner at Pentagram Agency

1. Consider Your Brand’s Personality

The font you choose should align with your brand’s personality.

• Sophisticated and authoritative brand? Opt for a serif font.
• Modern and dynamic brand? Go for a sans-serif font.

Examples:

• Uber’s logo exemplifies modernity and minimalism.
• McKinsey & Company’s logo reflects formality and authority.

Your brand’s personality serves as the foundation for selecting the right logo font. When your font accurately reflects your brand’s purpose, it strengthens your branding and makes it more relevant to your target audience.

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2. Know Your Target Audience

Understand your audience’s needs and select a font that resonates with them.

Consultation or Real Estate Brands:

• Use traditional serif fonts to convey trust and experience.

Creative Industries like Design or Technology:

• Choose modern sans-serif fonts to showcase innovation and cutting-edge style.
• Fonts that resonate with the target market create a stronger emotional connection.

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3. Prioritize Legibility

A good logo should be easy to read while reflecting the brand’s identity.

Tips for maintaining legibility:

• Color combination: Avoid light-colored text on a light background. Opt for high-contrast colors.
• Script fonts: Ensure sufficient spacing between letters and lines of text. Avoid using all capital letters with script fonts!
• Visual hierarchy: Use alignment, spacing, and color to create focus.
• Thin fonts: Pair with symbols or monograms, especially for small areas like favicons.

Choose your font wisely, as it forms the audience’s first impression of your brand!

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Pilih font dengan bijak, karena ini akan menentukan kesan pertama audiens terhadap brand-mu!

4. Consider Scalability

Logos will appear across various media, both digital and print. To ensure effectiveness:

Questions to consider:

• Where will the logo be displayed?
  Ensure readability and appeal are optimal, even when customers have limited time to notice the logo. Adjust fonts to maximize impact in specific contexts.
• What is the logo’s purpose?
  • If printed on clothing, the font should be bolder or simpler for readability.
  • If used digitally, fonts with finer details may be appropriate.

Examples:

• Fonts on business cards need to remain legible at small sizes.
• Fonts on t-shirts must be bold and easily seen from a distance.

Additional tips:
Creative businesses can combine simple and elegant fonts to maintain consistency while exuding energy and cheerfulness.

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5. Don’t Rely on Color

Colored logos may not be suitable for all media. Therefore:

• Ensure the logo remains effective in black and white.
• If the logo loses its personality without color, choose a stronger font to convey the brand’s character.

Key principles:

• Simplicity is vital in logo design.
• Limit to a maximum of two font types, and avoid unnecessary elements like complex symbols or decorative frames.
• Every element in the logo should serve a purpose and add value.

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Logo Font Selection Checklist

• Align the font with the brand’s personality.
• Ensure the font suits the target audience.
• Prioritize legibility, especially at various sizes.
• Consider the logo’s application on print and digital media.
• Test the logo in black and white to ensure versatility.

Use the table below to guide your decision:

Aspect	Question	Example
Personality	Does the font reflect the brand’s character?	Serif for formal, Sans-serif for modern.
Audience	Is it suitable for the target audience?	Serif for professionals, Funky for creatives.
Readability	Is the font legible across all sizes?	Avoid overly decorative script fonts.
Scalability	Does it work for both print and digital media?	Bold for print, intricate for digital.
Flexibility	Does the logo remain effective without color?	Black-and-white versions should still impress.

45 Best Logo Fonts for Iconic Branding

Let’s explore some of the most iconic logo fonts, both past and present.

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Classic and Modern Logo Fonts

These logo fonts have stood the test of time and are used internationally across various design trends.

1. Proxima Nova

Modern and geometric, Proxima Nova was designed by Mark Simonson. This font is used by brands like Spotify and Mashable to give a modern, edgy, yet friendly look.

Best for:

• Modern brands focused on digital media, such as websites and apps.
• Highly versatile for various types of branding designs.

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2. Didot

Didot is a classic serif font from the 1800s that remains relevant today. It is often used in the fashion industry, appearing in magazines like Vogue and on clothing brands like Giorgio Armani.

Best for:

• Branding that needs an elegant, sophisticated, and traditional feel.
• However, it’s less suitable for long text in digital formats due to reduced readability.

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3. Bodoni

First released in 1798 by Giambattista Bodoni, this font revolutionized modern design. Brands like Gucci and Elizabeth Arden use Bodoni for their branding.

Unique features:

• Sharp contrasts between thick and thin lines create an elegant look.
• This font was also used by the legendary band Nirvana for their logo.

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4. Garamond

This font dates back to the 16th century and was designed by Claude Garamond. Garamond is known as one of the best serif fonts for readability.

Best for:

• Fashion industries and luxury brands like Rolex and Abercrombie & Fitch.
• Conveys an authoritative, luxurious, and classic feel.

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5. Helvetica

Designed in 1957 by Max Miedinger, Helvetica is one of the most widely used sans-serif fonts globally. Brands like Apple, Adobe, and Xerox use Helvetica to create a modern and strong look.

Best for:

• Brands seeking a simple yet powerful design.
• Ideal for modern businesses with an edgy appearance.

Want to learn more about logo fonts? Explore the full list and discover the best font for your branding!ajahi daftar lengkap dan temukan font yang paling sesuai untuk branding Anda!

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6. Futura

What do Dolce & Gabbana and Domino’s Pizza have in common? The answer: Futura.
Designed by Paul Renner in 1927, Futura is a strong and highly versatile sans-serif font. It’s widely used for both digital and print media, keeping it relevant to this day.

Best for:

• Brands with a modern look and broad appeal.
• Branding that requires flexibility between digital and print media.

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7. Avante Garde

Known since the 1970s, Avant Garde is far from retro. This geometric sans-serif font, designed by Herb Lubalin and Tom Carnase, is favored by bold brands like Adidas and Remax.

Best for:

• Edgy and contemporary brands.
• Businesses aiming to emphasize modern styles that challenge traditional norms.

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8. Avenir

As an organic interpretation of geometric sans-serif, Avenir was designed by Adrian Frutiger in 1988. This font blends comfortable readability with stylish shapes, making it ideal for long formats. Used by brands like Toyota and AliExpress, Avenir is a popular choice for branding.

Best for:

• Brands seeking a modern look with universal appeal.
• Designs requiring a balance between style and readability.

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9. Myriad

This versatile font, released by Adobe Systems in 1992, is distinguished by unique slants on letters like “y” and “e.” Myriad Pro has been adopted by major brands such as Apple, Walmart, and LinkedIn, making it a multifunctional choice for branding.

Best for:

• Modern brands needing a flexible and easily recognizable font.
• Professional and contemporary branding.

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10. Open Sans

Designed by Steve Mattson, Open Sans is a humanist sans-serif font with outstanding readability. With a variety of weights, it works well for logos and longer text.

Best for:

• Contemporary brands that are friendly and approachable, like Google, IKEA, and WordPress.
• Branding that communicates warmth and trust.

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11. Akzidenz-Grotesk

Launched in 1896 by Berthold Type Foundry in Berlin, Akzidenz-Grotesk is known as the “original Helvetica.” This font pioneered geometric sans serif in the 20th century.

Best for:

• Branding that seeks to convey a bold and assertive impression.
• Usage in iconic media like New York Subway signage.

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12. Univers

Released by Adrian Frutiger in 1957, Univers was the first font to offer a range of weights and widths. With slightly slanted letterforms, this font presents a more dynamic sans-serif style.

Best for:

• Global brands like British Petroleum (BP) and Unicef.
• Designs that require high flexibility.

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13. Choplin

hoplin is a geometric slab serif with sharp edges and smooth curves. Designed by Rene Bieder, this font is bold and unique, often used in editorial media like magazines and photography.

Best for:

• Brands with strong messages that can’t be ignored.
• Editorial and creative visual branding.

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14. Montserrat

Montserrat is a typographic representation of early 20th-century urban design. Designed by Julieta Ulanovski, this font aims to preserve the identity of the Montserrat neighborhood in a timeless design.

Best for:

• Branding that wants to blend traditional and modern elements.
• Brands inspired by urban and classic aesthetics.

Explore more fonts to find the one that best suits your brand needs!a!

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15. Gill Sans

Designed by Eric Gill in 1928, Gill Sans was a pioneer in the humanist sans-serif category. Inspired by traditional lettering art, this font is easy to read but still looks modern.

Used by brands like Pixar and BBC, Gill Sans continues to be updated to ensure readability in digital media.

Best for:

• Brands that want to show a balance between modernity and tradition.
• Branding focused on a professional and timeless impression.

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16. FF Blur

Designed by Neville Brody in 1991, FF Blur has a unique look with rounded edges and no sharp corners. This font works well for headlines, branding, and packaging designs with a dreamy aesthetic yet is still readable.

Best for:

• Branding that wants to look unique and creative.
• Brands in the arts, design, or innovative products industries.

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17. Cooper BT

Cooper BT is a cheerful, friendly, and humanist serif font. Created in 1921, it has been updated for digital use and is chosen by brands like Mailchimp, providing a warm and approachable feel.

Best for:

• Customer-oriented and youthful branding.
• Designs focused on human relationships and communication.

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Contemporary and Modern Logo Fonts

18. Cosmic Octo

Released in 2024 by Hanken Design Co., Cosmic Octo offers a unique font with rounded edges and bold letters. With six variations from regular to heavy, this font is perfect for headlines, posters, and logos.

Best for:

• Brands looking for a playful yet professional design.
• Logo designs that need bold fonts with character.

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19. Mandioca

As a clean geometric font, Mandioca features wide proportions and straight letter cuts. With 18 styles, it’s a versatile choice for timeless and elegant logos.

Best for:

• Branding in the fashion or publishing industries.
• Brands needing a simple yet distinctive look.

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20. Vegande

This script font is inspired by 1980s lettering design. Vegande exudes a strong, elegant, and bold vintage feel, making it perfect for brands with traditional products like artisanal leather bags, beer, or outdoor apparel.

Best for:

• Brands based on tradition and classic values.
• Branding that wants to feature vintage characteristics with a modern style.

Which font best fits your branding? Continue exploring until you find the one that reflects your brand’s identity!

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21. Coky

Coky is a versatile serif font designed by Roomspace Creative Lab. It features a balance between sharp edges and soft curves, creating an elegant aesthetic.

Best for:

• Fashion, editorial, and beauty industries.
• Logos that need a modern and classy impression.

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22. Galdy

An energetic and creative script font, Galdy has a vintage vibe with unique features such as curved letter stems and diagonal axes. It’s perfect for playful and expressive branding.

Best for:

• Brands with a cheerful and youthful personality.
• Vintage logos for creative businesses.

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23. TT Hoves

TT Hoves Pro is a geometric sans-serif font designed for digital branding. Created by TypeType, this font exudes a modern, clear, and reliable impression.

Best for:

• Branding in the consulting or technology industry.
• Logos for brands with a focus on digital and modernity.

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24. Gelica

With a free-spirited and funky vibe, Gelica is a logo font that brings nostalgia from the 70s. Designed by Eclectotype, it’s ideal for brands with bubbly personalities.

Best for:

• Fun and laid-back branding.
• Logo designs for creative product lines.

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25. Goia

Goia is an artistic font with an abstract appearance. Its sharp edges and unique letter shapes create a morphing aesthetic for online store branding or modern designs.

Best for:

• Branding for products with unique packaging.
• Bold and contemporary logo designs.

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26. Quiche Sans

Quiche Sans adds a traditional touch to modern serifs. With luxurious curves and varying stroke thickness, this font exudes luxury and elegance.

Best for:

• Branding for restaurants, consulting, or personal branding.
• Professional logos with a high-end impression.

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27. Cenzo Flare

Cenzo Flare is a block font with a mid-century modern feel. Its slightly rounded edges create a strong retro appeal.

Best for:

• Web branding, graphics, and modern design.
• Bold and daring statement logos.

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28. Neulis

Neulis is a unique blend of sans-serif and script fonts, giving it a whimsical and creative feel. Designed by Adam Ladd, this font is perfect for the creative industry.

Best for:

• Headings for blogs or creative websites.
• Logos with a playful yet professional style.

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29. Belleza

Belleza is a modern sans-serif font with varying stroke thickness. Its abstract yet clean style makes it suitable for digital designs.

Best for:

• Logos for digital or modern businesses.
• Attention-grabbing headings.

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30. Cocosignum

Cocosignum is a modern sans-serif font inspired by 1930s Italian aesthetics. It’s perfect for branding handmade products or traditional designs.

Best for:

• Logos for handmade businesses.
• Branding with a strong retro vibe.

There are still 11 other fascinating logo fonts to explore! Which one fits your brand best so far? 😊

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31. Mohr

Mohr is a bold sans serif font offering a striking minimalist design. With versatile design elements and a structured appearance, this font is perfect for logos that want to stand out with simplicity.

Best for:

• Minimalist logo designs that require a strong presence.
• Branding focused on simplicity and clarity.

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32. Albra

The Albra serif font is ideal for logo designs in traditional industries like fashion and gastronomy. It has small, unique elements that set it apart from other fonts, making it perfect when paired with script fonts.

Best for:

• Branding in the fashion or culinary industries.
• Logos with an elegant, traditional character.

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33. Organetto

Organetto is a sans serif font inspired by retro art deco poster designs. With its bold uppercase letters and geometric style, it’s perfect for business logos requiring a strong, professional impression.

Best for:

• Business logos needing strong, clear design.
• Branding that combines retro style with modern influences.

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34. Bolkit

Bolkit is a contemporary serif font with psychedelic elements that add uniqueness and elegance. With sharp geometric serifs and striking negative space, it’s perfect for minimalist logos and print-based designs.

Best for:

• Minimalist logos with elegant, modern design.
• Bold, creative branding.

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35. Taberna

Inspired by Wes Anderson’s themes, Taberna is a decorative, retro, bold font. It’s ideal for brands looking to feature standout vintage designs. With a complete font family, Taberna offers a variety of combinations.

Best for:

• Branding that features a bold, vintage look.
• Logo designs with a strong retro feel.

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36. Centrio

Centrio is a retro font that conveys fun and nostalgia. With customizable serif designs, this font is perfect for logos wanting to highlight simplicity and joy.

Best for:

• Cheerful and relaxed brand logos.
• Branding looking for a fun retro vibe.

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37. Gopher

Gopher is a modern geometric font with plenty of personality and unique horizontal apertures. The combination of clarity and quirky strokes makes it perfect for logo designs requiring strong character.

Best for:

• Web and digital brand logos.
• Branding that needs a unique look with high legibility.

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38. Grayson

Grayson is the perfect blend of retro and modern design. Its fluidity allows the font to work across projects that blend elements of both the past and the future.

Best for:

• Logo designs in both modern and traditional industries.
• Branding that aims to create a dynamic impression with a mix of classic and contemporary elements.

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39. Saveur Sans

Inspired by Art Deco, Saveur Sans features bold geometry, unmatched symmetry, and monospaced lettering that creates striking negative space. This font is perfect for logos that want a timeless and elegant look.

Best for:

• Branding in traditional industries or classic project designs.
• Logos with strong, meaningful design.

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40. Otterco

Otterco is a bold sans font with geometric letters and tight kerning. It creates a uniform look, ideal for logo designs in technology, consulting, construction, or personal branding.

Best for:

• Branding in tech and modern industries.
• Logos with uniform, strong design.

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41. Yoshida

Yoshida is a bold font with a simple yet strong design. Its elongated, rounded letters create a captivating look, making it ideal for use in various logo designs, especially in digital interfaces.

Best for:

• Bold, impactful logo designs.
• Branding that focuses on simplicity and visual appeal.

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42. Agentur

Font Logo Terbaik – Agentur

Agentur is a unique sans-serif calligraphy font designed by Kenneth Knutsen, released in 2016 by Good Type Foundry. It combines contemporary appearance with more traditional calligraphy style, optimized for both print and web usage.

Best for:

• Logos in need of a modern calligraphic style.
• Branding that balances traditional and contemporary design elements.

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43. Canela

Font Logo Terbaik – Canela

Canela is an unusual font that doesn’t belong to any one specific classification; it’s neither serif nor sans-serif. With expanded line endings and a striking contrast between thin and thick strokes, this font looks classic yet modern.

Best for:

• Logos requiring an elegant, timeless design.
• Branding that combines classic and modern elements.

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44. Separat

Font Logo Terbaik – Separat

Separat is an unconventional font with strong personality, designed by GUNMAD. It features standout capital letters with parts that are “separated,” creating a unique aesthetic.

Best for:

• Logo designs needing bold and distinctive style.
• Branding that’s looking for strong character and personality.

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45. GT America

Font Logo Terbaik – GT America

GT America is inspired by traditional American and Swiss typography. This grotesque sans-serif font offers a more contemporary take on 19th-century designs, with six styles and multiple widths and weights to experiment with.

Best for:

• Logos in modern industries that want a bold, structured design.
• Branding that combines historical and contemporary typographic elements.

Which font do you think would be best for your brand’s logo? Is there one that caught your attention? 😊

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Key Points in Choosing a Font for Your Logo

Choosing a font for your logo takes time, but it’s a crucial part of building your business’s brand identity.

As Michael Bierut, Partner at Pentagram, stated, “Good typography first and foremost makes the words readable. At its best, it does more than that: it helps express the spirit behind the ideas that the words convey.” And that is exactly what your logo font should achieve. Take the time and resources needed (such as external agencies, contractors, or designers) to ensure you are satisfied with the final result.

Also, remember that you can iterate on your logo over the years. Many well-known logos have evolved over time, such as the LEGO and Google logos, which continue to be updated to better reflect the direction and personality of the company.

With this understanding, the features and tips on the best logo fonts above are expected to give you everything you need to create an outstanding logo.

Source:

• Looka.com
• Wix.com

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